What is a main goal of value-added logistics?

The main goal of value-added logistics is to increase customer retention. Value-added logistics focuses on delivering additional benefits to customers beyond just the basic logistics functions. This can include improved service levels, customization of products, faster delivery times, and enhanced customer experiences. By offering something more than the competitors, companies can build loyalty, ensuring that customers are more likely to return for future purchases.

While minimizing transportation times, optimizing supply chain costs, and enhancing product quality are certainly important aspects of any logistics operation, they all ultimately aim to serve the purpose of improving customer satisfaction and loyalty. Enhancing the overall customer experience through added value is what creates lasting relationships with clients, hence driving retention efforts.