What is the role of a supply chain manager?

The role of a supply chain manager is primarily focused on overseeing and optimizing the supply chain process. This involves coordinating and integrating various functions involved in the supply chain, such as procurement, production, distribution, and logistics. A supply chain manager aims to streamline operations to improve efficiency and reduce costs while ensuring that the right products are delivered to the right place at the right time.

Through optimizing the supply chain, the manager enhances coordination among suppliers, manufacturers, and retailers, and addresses potential bottlenecks or challenges within the system. This holistic view is essential for meeting customer demands effectively while adapting to the complexities of global supply chains.

While the other options mention important aspects of business operations, they do not capture the comprehensive and strategic responsibilities that define the role of a supply chain manager. For instance, carrying out shipping tasks independently focuses too narrowly on logistics, without considering the broader implications of supply chain strategy. Handling customer service is crucial, but it's only one component and doesn't reflect the full scope of managing the supply chain. Similarly, managing marketing efforts is outside the core responsibilities of a supply chain manager, who is more concerned with logistics and process optimization.