Who should primarily define quality in a product?

Customers should primarily define quality in a product because they are the end-users who determine how well a product meets their needs and expectations. Quality from a customer's perspective encompasses various factors, including functionality, reliability, durability, and overall satisfaction with the product. Understanding customer requirements is essential for companies aiming to create products that resonate with their target market.

When quality is defined by customers, businesses can prioritize improvements and innovations that align with their desires, leading to better customer satisfaction and loyalty. Although engineers, marketing teams, and production managers contribute valuable insights regarding quality, their perspectives are usually aligned with internal objectives or technical specifications. Ultimately, a product’s success hinges on its acceptance in the marketplace, which is dictated by the customer's perception of quality. Thus, customer input is vital for ensuring that the product not only meets industry standards but also fulfills the demands of the market.